Throughout our life, we produce various digital contents, stored on different devices and digital formats. For instance  photos, movies, mail, writing, informatic code, etc...This set of personal data is what we call the human digital heritage.

These data used to be stored mainly on personal hard disks, but nowadays, a lot of content is on the "cloud", through corporate services as Google (for instance Picasa photo storage service, gmail mail service), or Microsoft (msn instant messager, hotmail mail service), or social networks (FaceBook, LinkedIn), but you may also consider video services as Youtube, etc...

These companies proposes really useful services, because they allow us to build our digital identity. However, the present situation is that our collective memory is managed by private corporates. Such structures are obeying primarily to an economical logic.

Actually, an incresing debate, that concerns the services proposed by the digital economy major's, as FaceBook, YouTube, Google, Microsoft, is raising among the users of such services. These debates are relayed incresingly by regional, national and international organizations.

This is clearly an ethical debate: because the digital economy player proposes mass services that stores and exploit personal datas, among which some of them having a clear patrimonial vocation, an ethical management of these data is becoming an urgent need.

Most of the corporate above mentionned develop and follow an ethical policy of personal data. However, corporates may structurally not adapted to host an ethical debate. Indeed, there are two fundamental questions :

• The logic of a company is economical. This fact is revealed by their structure of decision, based over capital, through shareholders. Since we are speaking of personal data, wouldn't a structure based over human values, and democratically managed, be more adapted to an ethical management of personal data ?
• Since some of our data having a legacy meaning, it is hard for a corporate to propose a credible offer of service adapted to trans-generational period of time. Indeed, such period exceeds the life-time expectation of corporates. Thus, a structure based over democratic principles, even if it is a non sufficient condition, wouldn't it be more adapted to tackle such period of time ?